New podcast episode: Iztok Franko, presents the 2020 Airline Optimization Yearbook

Airlines are, increasingly, digital businesses. Some, like Ryanair and Air Asia, have even boasted about becoming primarily digital platforms that also happen to fly planes…

No wonder, then, that conversion optimization and other practices that are the mainstay of the ecommerce industry are becoming common currency also in commercial aviation.

Iztok Franko, the guest in this episode of the podcast, is an expert in airline digital optimization. His 2020 Airline Optimization Yearbook gathers insights from dozens of airlines from all over the world and identifies some trends and patterns that can help airline digital managers better their game.

As a fellow airline digital marketing professional it was very interesting to speak with Iztok about this area of expertise, discuss the findings of the Yearbook and comment on the opportunities and threats that airlines face on their digital flank.

Join us on this conversation about the cutting edge of airline digital marketing.

Listen to the Allplane podcast episode “Conversion Optimization for Airlines, with Iztok Franko”