Executive flying remains and exclusive club. True, in recent years, an array of corporate jet booking apps and a new generation of operators have made this segment of travel more accessible and transparent, but what if you could bring the executive jet experience to your everyday office?

This seems to be Embraer’s aim, as the Brazilian aircraft maker branches out into the office furniture business, at least, conceptually, for now.

Design is, actually, one of the strengths of Embraer’s executive jet division.

The cabin interior concepts Embraer’s design team came up with, for example, for the Lineage 1000E range (the largest of its executive jets and, a derivative of the E190 airliner) are possibly amongst the most outlandish ever devised for an existing executive jet. The multiple themes for the cabin interior range from from the traditional Japanese style to Far West “ranch” aesthetics. There is even a panoramic concept featuring wall-sized windows. You can have a look at several of these concepts in this piece I did for AirInsight and to see how is it like to fly on the Embraer Lineage 1000E, check out my flight report.

Rather than trying to take style concepts from the ground and fit them into a business jet, Embraer is now taking something it designed initially for the aircraft cabin, a chair, and bringing it down to the ground for use in other settings.

The result is the sophisticated Paradigma office chair, which draws its inspiration from Embraer’s futuristic “Pulse” aircraft concept as well as from the Bossa Nova interior package (you can see how the Bossa Nova cabin interior looks like on a Praetor 600, here in this short video), available onboard its popular Praetor and Phenom 300E executive jet lines.

Among the features of the Paradigma Chair is the flexibility of movement it provides, tracking and swiveling at will. It also allows for seat base adjustment and it comes with backlit capacitive touch switches to illuminate the switch panel location.

This seems like a departure from Embraer’s core aircraft making business, but keep in mind it is not so unusual in the luxury market, where brands such as Ferrari have successfully extended their brand into apparel and other merchandise.

Embraer gets into the office furniture business