Russian airline S7 partners with rock band to go viral on social media

I doubt there is pretty much anyone left that hasn't seen Ok Go zero gravity music video by now (it allegedly received over 11 million visits in the first 10 hours after posting). 

So I have not much to add on this video itself, other than the fact that Russian airline S7 is involved in this brilliant piece of viral marketing does not come as a surprise.

Things usually don't happen in a vacuum, and S7 has already been experimenting with eye-catching marketing formats for quite some time.

Those interested in airline marketing, do not miss S7's "Imagination Machine" or this interactive website!