Russian airline S7 launches "The Imagination Machine"

Imagine if you could travel to the place of your dreams by just closing your eyes and thinking about it?

This is more or less what Russian airline S7, that has recently launched quite imaginative advertising campaigns, has done with the Imagination Machine.

People at a Moscow commercial centre were asked to sit down in front of the screen, concentrate their thoughts on the destination of their dreams and, then, guide a virtual aircraft to it through sheer mind power. Those that managed to complete the "flight" won a plan ticket.

See what happened next...(the initial dialogue is in Russian but the video then switches to English when scientists explains how the "Imagination Machine" works)