Transavia's #SnackHolidays, low cost airline advertising at its best

Always with an eye on creative airline marketing initiatives from around the World, here is one that really caught my eye:

In addition to being a brilliant promotion of the French-Dutch carrier own low fares across Europe, Transavia's #SnackHolidays is an excellent reminder of what low cost air travel has done for us...!

Plane tickets so cheap you can buy them like a snack ? Now you literally can, thanks to Transavia Airlines #SnackHolidays: the first range of snacks which are also plane tickets. Buy a packet of chips, sweets or a cereal bar and fly to Barcelona, Lisbon or Dublin.