Norwegian turns Oslo metro station into Times Square

Picture: Norwegian

Cool and creative promotional action by Norwegian (not the first time or even second time, by the way!) turning Oslo's Nationaltheatret metro station into Times Square, NY, complete with signage, superheroes, American football players and lots of other cultural elements from across the Atlantic.

As you might have guessed, the aim was to advertise Norwegian's growing offering of transatlantic flights out of Norway (and other European cities).

Watch Next Stop New York - the day we surprised over half a million commuters by turning Nationaltheatret Station in Oslo into Times Square Station. And yes, The Naked Cowboy was invited.