Turkish Airlines very original marketing ideas

When you are trying to become the largest airline in the World, your marketing department can not rest for a second, coming out with newer, bolder ideas...

It is not only the extensive sponsorship of all sort of sports, as we have seen with the latest video marketing campaign featuring Lionel Messi and Kobe Bryant in a "selfie competition" around the World...

But also, some more original marketing initiatives...

For example, the "Invest on Board" campaign presents 11 startup pitches to business class passengers (where one might assume venture capitalists and angel investors are most likely to be found) through the in-flight entertainment system.

It has also launched its own fragance "TK 1933", created by perfumists at MG Gülçiçek.

The new fragance, whose name refers to the year of foundation of Turkish Airlines, is the result of 15 months of research and it was chosen because this scent was found to inspire feelings of feelings of trust, peace, happiness, serenity and pleasure during the testing stage. The fragance is going to be used at lounges, corporate offices and aircraft.

I find it quite interesting that an airline goes beyond the traditional association with a particular colour to develop also a "corporate aroma"! (who knows if other airlines will follow!)