The Allplane Podcast #99 - airline ancillaries, with Jay Sorensen (IdeaWorksCompany)
Jay Sorensen is one of the world’s top experts in airline ancillaries.
Every year, Jay’s firm, IdeaWorksCompany, produces a comprehensive report about the state of airline ancillaries, a piece of work that has become the reference in this field, the Yearbook of Ancillary Revenue.
As someone that tried to read IdeaWork’s ancillaries yearbook as soon as it comes out, I was keen to have Jay on the podcast to talk about this very important component of many airlines’ business model.
What are the ancillaries that are driving the most revenue? Which ancillaries are now focusing the attention of the airlines? Is it realistic to think of airlines, first and foremost, as retailers, as some in the industry pretend?
We talk about all these matters and some more on this week’s episode of the podcast…!
Download this episode from:
Things we talk about in this episode
Jay’s professional background and experience in aviation
IdeaWorksCompany research and its reports about the airline industry
Is there a clear distinction between low cost and full service carriers anymore?
Which ancillaries are the most important for airlines right now?
Is it realistic to think of airlines as retailers in the broad sense of the word?
Resources
The Yearbook of Ancillary Revenue and The Big Book of Travel Data library
Midwest Airlines, the airline in which Jay used to work for
A McKinsey article that explains how different types of airline ancillaries are sold
Podcast Music: Five Armies by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3762-five-armies
License: http://creativecommons.org/licenses/by/4.0/
Interview Transcript:
(please note that, although we strive to make it as close as possible to the original recording, the transcript may not be 100% accurate)