Yet another article about Iberia! But, believe me, there is a good reason for this: as you might already be aware of, the Spanish flag carrier is unveiling its new branding on 15th October, so I had a look at Iberia's online channels to see how they were doing on this front...There is little doubt that Iberia needs to redefine itself to remain competitive and overcome the negative effect of economic recession at home...and in this regard, if their website is an appetizer of the changes that are coming, I got quite a positive impression.