Airlines soon to become more like media companies?

We all know what the internet has done to print it now the turn of the in-flight magazine?

As in-flight wi-fi becomes commonplace and airlines start to facilitate the use of hardware platforms on-board too, I imagine the days of the paper in-flight magazine are counted...

Airlines can find new ways to monetize the information gateways they open for their passengers, in an extreme case, they would become more like media companies, for example, Finnair is now lending iPads, but I can see Ryanair charging for such a service. Similarly, airlines can develop their own media products tailored to the specific interest of their travelers, for example Lufthansa's CloudStream...after all, they know quite a lot about their frequent fliers, and it opens the door to new monetization opportunities that have more in common with the online media rather than with traditional airlines.