New podcast episode: designing airline liveries, with Edmond Huot

Edmond is the Chief Creative Officer at Forward Media. Based in New York City, Edmond has directed the branding and design project for airlines such as Northern Pacific Airways, an American startup carrier that aims to connect America and Asia via Alaska,

In this episode of the podcast, we talk with Edmond about what makes for a great livery and how livery design is so central to the brand identity.

We also talk about the practicalities of designing a new airline brand from scratch and the challenges that it poses, such as the need to reflect the identity and cultural sensitivities of the communities the airline serves or the technical aspects of getting the colour palette exactly right.

And, finally, Edmond shares also his favourite airline liveries of all time……but you will need to listen this episode till the very end to see which ones these are!

“The Allplane Podcast #63: designing an airline livery, with Edmond Huot”