Surf Air launches in Europe

Pîcture: Surf Air

In this blog we have been covering the emergence of the flat fee business model in the air travel industry.

You can find our articles about the topic of flat-fee business models in aviation here and here. And covered it also on this piece for CNN.

As it has happened in other industries, despite the creation of local copycats, the larger players from across the Atlantic may have the best shot at it.

One of the leading operators of the flat fee model is Surf Air, that has years of experience in the American market.

In Europe Surf Air is going to offer an all-you-can-fly for a monthly subscription, operating two aircraft types: Embraer Phenom 300 and Pilatus PC-12.

The flights can be booked through a mobile app that allows customers to complete a booking in under 22 seconds (as shown on the company's website).

In the US, where this type of service has been in operation already for a number of years, it appeals to frequent premium flyers that cover certain routes with regularity. It aims to provide an executive jet experience for a cost similar to that of commercial business class.

It has now launched its first routes in Europe, connecting London with Ibiza and is readying the launch of new ones to Zurich, Luxembourg, Munich, Cannes and Milan before the end of this year. New routes are planned for next year, including Barcelona, Paris, Dublin and Amsterdam among others.

Let's see how this segment of the industry evolves in Europe....exciting times!