P2P Airline Marketing: KLM's Layover with a Local
The most social-media savvy airlines are embracing the peer-to-peer economy.
In fact, not that strange if one thinks that airlines are in the business of connecting people.
Icelandair "Stopover Buddies" programme lets you experience the authentic Icelandic lifestyle in the company of crew members during your stopover in the island, while those looking for a more urbane setting can now take advantage of KLM's "Layover with a Local" scheme.
Although Schiphol is a great airport with plenty of things to see and do during stopovers, if your layover is longer than 6 hours, KLM helps you can sneak into town and explore Amsterdam in the company of one of the locals that have volunteered as a host.
The first round is on them, they say...