Visualizing Aeroflot's new Aurora subsidiary
Although not the first time we talk about Aurora Airlines, in this blog, we had not yet published any picture of its brand-new livery. One of the most visual signs that Aeroflot is aiming to give a fresh start to its Far Eastern subsidiary, the result of merging to struggling regional carriers.
Aurora Airlines is also in the news these days, because Aeroflot has tranferred 49% of its equity in the airline to the regional administration of Sakhalin, a previously accorded move that underlines the regional development component of this airline venture.
The new livery looks quite nice, now it's left to see whether Aurora will be able to achieve its local goals while money or, at least, without penalizing the financial performance of its parent company.