Iberia's social auction flight: how much did winners pay?

Iberia filled a plane with a reverse auction (although a somewhat larger plane than the one in this pic!)

Last summer we published a story about Iberia's New York flight reverse auction, where prices where going down while prospective travelers were submitting their bids. We knew the initiative proved to be so popular that the promotion had to be temporarily stopped because of server overload.

As the date of the "auction flight" approaches (20 September), though, we thought it could be interesting to look at the results of this initiative and how much did the price actually go down. That is how much did the last passenger to be admitted on board paid for his flight before the 222 seats were sold out.

The answer is: 361.2 euros, down from a starting price of 600, that is nearly a 50% discount.

Actually, if you are curious about the price breakdown, Iberia has created a dedicated website with the names of the "winners" and the prices each of them paid for this "auction flight". 

Also of note is the fact that over 17,000 people submitted bids!