Brazilian airline TAM decorates Airbus with fan's pictures

If you travel through Brazilian airports these days, you might come across this TAM Airbus A320. In order to celebrate 20 years of its frequent flier programme, TAM Fidelidade, the Brazilian airline has decorated one of its Airbus A320s with 10,000 pictures of their clients and fans.

 There are 10,000 faces painted all over the fuselage of this A320

There are 10,000 faces painted all over the fuselage of this A320

KLM did something very similar in the past: the Dutch airline's Tile & Inspire campaign decorated a Boeing 777-200 with thousands of fan pictures in Delft blue porcelain-style. Whereas "Vueling's Air Gallery", did the same with Instagram pictures submitted by fans.

 TAM Fidelidade Airbus at the hangar

TAM Fidelidade Airbus at the hangar

 A detail of the TAM Fidelidade livery

A detail of the TAM Fidelidade livery

  TAM's specially-decorated Airbus is going to be deployed on Brazilian domestic routes

TAM's specially-decorated Airbus is going to be deployed on Brazilian domestic routes